Wednesday, September 28, 2011

Databases

Databases by Hispanic Marketing America


Hispanic Marketing America assist clients to acquire, store, manage customer and prospect data.
Hispanic Marketing America can create and manage databases in whatever hierarchy their particular circumstances
dictate. Hispanic Marketing America can implement system that provides the ability for many different users to
share data and process resources within the company.


  • Improve strategic use of company data
  • Reduce complexity of the organization’s information systems environment
  • Reduce data redundancy and inconsistency
  • Enhance data integrity
  • Application-data independence
  • Improve security
  • Reduce application development and maintenance costs
  • Improve flexibility of information systems
  • Increase access and availability of data and information
  • Logical & Physical data independence
  • Provides central control on the system.

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