Pay per Click

Pay per Click by Hispanic Marketing America

Hispanic Marketing America set-up, maintain, track and analyze American Internet pay-per-click
(PPC), or paid search advertising campaigns simply, affordably and comprehensively in major search engines such as
Google®, Yahoo!, and MSN.

PPC allows businesses to have a link to their Web site featured when a user searches a specific
keyword which the marketer specifies. The business pays a small fee per click. The ad and link are placed on the
top row panel and left column panel of the search page.

Hispanic Marketing America utilize Search Engine Optimization to support and lower the cost of
pay per click campaigns.

Hispanic Marketing America use our expertise technology and ROI-focused tools to help our
clients run successful local Internet advertising campaigns. Our platform ensures that our clients' ads appear
alongside only relevant keyword search results which produce leads through major search engines like Google, Yahoo,
MSN, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and
qualified click-thrus to the local business's web site.

When a local consumer clicks on an ad and goes to the Web site, Hispanic Marketing America can
track precisely how the consumer explores the site. Clients can see first-hand which products or offers are
attracting consumer attention, and whether the Web site is effectively designed to generate leads. We can also
monitor and track when consumers who have clicked on an ad contact the local business by email or telephone, or
print an offer coupon from the site... and Hispanic Marketing America can record prospects calls to your business
to ensure telephone inquiries are handled effectively.

Note:  43% of search engine users are seeking a local merchant to buy something offline and
54% of search users have substituted Internet/search for the phone book.